So, I'm not usually impressed with book trailers. Too often they're not well done, low-budget and cheesy. But this one, possibly in part because it's for a book I already know is fantastic, struck me as unusually good. I think it takes advantage of the movie-trailer shtick (as well it should, as it seems like everyone's interest is automatically caught when you play a movie trailer, even if the movie is awful) without sacrificing its general bookishness, if that makes any sense.
More and more these days, I'm realizing there's a real art to marketing. It's not just about targeting potential buyers and coming up with hokey catchphrases and doing a lot of boring paperwork. Years ago, a professor of mine suggested I look into learning it, and I thought she was joking at the time, but now? I may just. If nothing else, I bet it's lucrative.
Anyway, those are my thoughts on that. Happy Tuesday, and thanks for reading!
