28 February 2012

Miss Peregrine and art in marketing?

So, I'm not usually impressed with book trailers. Too often they're not well done, low-budget and cheesy. But this one, possibly in part because it's for a book I already know is fantastic, struck me as unusually good. I think it takes advantage of the movie-trailer shtick (as well it should, as it seems like everyone's interest is automatically caught when you play a movie trailer, even if the movie is awful) without sacrificing its general bookishness, if that makes any sense.

More and more these days, I'm realizing there's a real art to marketing. It's not just about targeting potential buyers and coming up with hokey catchphrases and doing a lot of boring paperwork. Years ago, a professor of mine suggested I look into learning it, and I thought she was joking at the time, but now? I may just. If nothing else, I bet it's lucrative.

Anyway, those are my thoughts on that. Happy Tuesday, and thanks for reading!

27 February 2012

Monday smarts - "How to Talk to Girls"

Good morning! Ready or not, it's Monday. Here are a few pearls of wisdom to get you started off right. We should all be this smart someday.

21 February 2012

Tuesday tunes

This song has been running through my head all morning and makes me want to dance, even though I'm still too tired to get my eyes all the way open. (Who stays up until 2AM for no good reason on a Monday night? Yep. This girl.) Yesterday was a good day, though. Hopefully today will be another.

19 February 2012

P + E (part 2)

So, this is the second "page" (for lack of a better term) of a little storytelling experiment I've been working on, in fits and starts, in between other things (like reading The Tiger's Wife, which is delicious and slow in a way much like honey-flavored whiskey, right down to the way it makes your eyes water when taken in gulps).
If you have a minute to read it, please let me know what you think - are these people interesting? Should I keep writing them? Does the format make it weird to read? That last is probably my most immediate concern, really.
Oh, and the first bit's back here.
Thanks for reading! Enjoy.